Morgan Stanley Great Britons

SOME OF 2004’s WINNERS:

Creative Industries: Lord Foster	Science & Innovation: Sir Tim Berners-Lee
Campaigning: Jane Tomlinson	Public Service: Lord William Deedes

The Morgan Stanley Great Britons '04 Overall Winner

Sir Tim Berners-Lee

2004 Category Winners

Arts: Philip Pullman
Business: Sir Paul Smith
Campaigning: Jane Tomlinson
Creative Industries: Lord Foster
Public Service: Lord William Deedes
Science & Innovation: Sir Tim Berners-Lee
Sport: Dame Kelly Holmes

2004 Research

In order to develop the judging criteria for the Morgan Stanley Great Briton Awards, the programme partners and the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), commissioned a piece of international research giving an understanding of the perceptions of British values and characteristics here and abroad.

The research included focus groups in Milan, Mumbai, Chicago and King’s Lynn together with a series of interviews with foreign correspondents based in London and abroad. British traits that emerged from the research included the ‘British sense of humour’, politeness with a ‘sense of propriety’, the idea of ‘individuality’ and a reverence for tradition and history. Whether these traits were seen positively or negatively varied depending on the focus group's location. Encouragingly, the British were generally seen as a ‘tolerant’ and multi-cultural society. More details of the research are available.

Relive the '04 awards event

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